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Wednesday, September 28, 2022

Tata Nexon EV to face its biggest rival soon? » MotorOctane

The EV segment is still at its nascent stage in our market. Only a few manufacturers have shown the guts to enter this space till now. Tata is one of these manufacturers that has profound success in the EV segment. However, Tata will soon be facing competition from a global manufacturer that is known for its electric vehicles. No, we are not talking about Tesla, but rather BYD. Currently, BYD is the largest EV manufacturer by volume in the world (considering hybrids and battery electric vehicles). It already has its presence in India with e6 MPV. However, now BYD is looking to hit the mainstream EV market here. In today’s article, let’s talk about the BYD Atto 3 and how it has the potential to become the biggest rival to the Tata Nexon EV in India.

India plans

BYD has big ambitions for the Indian market. It wants to launch a sleeve of EVs in the Indian market. The first mass-market car from BYD in India will be the Atto 3 SUV. The BYD Atto 3 will first come through the CKD route. Based on the response, the company will consider setting up a manufacturing plant in India. According to reports, BYD will also be taking part in the Auto Expo of 2023 to showcase its product to Indian buyers. It will be displaying a range of products including sedans, hatchbacks and SUVs. BYD has a sales target of selling 10,000 EVs in the next two years.

BYD Atto 3 India – Design

BYD Atto 3 India

The Atto 3 comes with a sleek and futuristic-looking design. At the front, we have sharp-looking headlamps and a small grille. It is as if the car has a smile on its face. Coming to the side profile, we have a few curvy bits that give it a uniform look which is not too flashy yet not too bland. Overall, the car looks well proportionate from the side. What about the rear? The rear carries forward that futuristic aspect with a connected tail lamp design.

Interior & features

BYD Atto 3 India

The Atto 3 comes with a premium, but funky-looking interior design. We have a wrap-around type dashboard with dial-like AC vents. In the centre, we have a floating 12.8-inch infotainment system. Other highlights include a funky three-spoke steering wheel and a small digital instrument cluster. In terms of features, it gets a premium Dirac audio system with 8 speakers, heated seats, an electric steering wheel, and voice commands. What about safety? The Atto 3 comes with ADAS features like automatic emergency braking, rear cross-traffic alert, blind spot monitoring, lane keep assist etc. Other safety features include electronic stability control, a traction control system and six airbags.

BYD Atto 3 India – Specifications

BYD Atto 3 India

The Atto 3 comes with a Permanent Magnet Synchronous motor that generates 201bhp & 310Nm of torque. BYD claims a 0-100kmph time of just 7.3 seconds. What about the battery specifications? Globally, the Atto 3 comes with two battery options – a 49.92kWh option and a 60.48kWh option, with a WLTP range of 320km and 420km respectively. The Atto 3 also comes with BYD’s patented Blade Battery technology, which claims to be safer in hostile environments.

Pricing & Launch

As far as pricing is concerned, we expect it to start from somewhere around Rs 25 lakh to Rs 30 lakh (on-road). Although not directly, but the Atto 3 will definitely attract some Tata Nexon EV Max buyers to it, thanks to its fresh flavor in the segment and the package that is touted to offer. The BYD Atto 3 is most likely to launch before festive season.

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